67% of the customers believe a quality product image can increase the desire to purchase the product and they also remember the store.
Creating a quality product image with the proper branding can become more than advertising or product showcasing.
You can make these kinds of product images by using packshot photography.
Nowadays, Packshot Photography created its demand in all sectors of marketing and sales.
E-commerce, catalogs, and billboards, are everywhere.
Packshot Photography is a great tool to represent your product to the consumer.
So today in this article, you will find out what packaging shot photography is, its importance along with some important tips to improve packshot photography. So, let’s begin!
What is Packshot Photography?
so here’s a simple definition of packshot photography…
Packshot photography is the new era of digital photography. Simply, it is the photo of your product. it can be still or moving.
this type of photography presents the image along with the packaging or label, That’s why sometimes it’s called packaging shot.
You can also do basic editing like clipping path service, color correction, etc. to ensure good quality.
here are a couple of examples of packshot photography…
These new genres of digital photography have developed in the past decades, from landscape to product photography.
It is not a complex task to do. You just need the proper gears and combination to do the packshot photography.
If you don’t do it yourself, you can also hire an expert to complete the task properly.
Ensuring the quality and keeping the product in the focus is the main focus here.
Most of the time, you will need some basic editing and these will be beneficial for the work.
Importance of Packshot Photography
Packshot is the first impression of a potential customer. The main focus of packshot photography is to show off the product so that potential consumers might consider purchasing it.
So, it is important to capture a perfect packshot of a product.
Packshot photography can boost eCommerce as well as create a new market for your product.
Not only eCommerce but it can also be used in catalogs, manuals, leaflets, posters, and brochures.
Packshot is important for your brand recognition. Ecommerce is more competitive nowadays, you need to be ahead of your competitors.
The consumer will choose various products online by packshot, a perfect packshot can play an important role here.
Using packshot photography for business may seem a complex process at first but it is a proven method of creating quality images for business products.
Important Ways to Improve Packshot Photography
To attract potential consumers with packshot, you need to find out the way of perfect packshot photography.
In this section, I’ll provide 10 key tips for packshot photography…
- Make a plan
- Choose the appropriate gear and lens
- Find the most suitable background
- Experiment with light
- Take high-resolution images
- Take different angles
- Use a tripod
- Know your colors
- Use professional image editing software
- Experiment with your image
Hopefully, these packshot photography tips will help you to get better at it…
Make a plan
It’s important to come up with a plan. Make a plan based on your product type, size, and color.
You need to arrange the necessary tools and gear according to your plan.
Planning can lessen the workload in half or more.
If you do not have a proper plan, many unwanted problems can arise. Good planning can lessen the workload.
Choose the appropriate gear and lens
Whether you choose a classic DSLR or mirrorless camera, it’s important to choose the best sensor and lens to capture a clean and high-resolution image.
To avoid all types of deformation, you can use a 55 mm or more focal length lens.
You can also hire a studio to complete the photography to get better results. But it is totally up to you.
Find the most suitable background
Based on your product type, you need to choose the background.
Background can be transparent, white, or blurry, whether you choose any of those make sure that your product is getting the focus that is needed.
If the background doesn’t suit properly, this will require more editing time and work.
So, always experiment with the background before and after capturing packshot photography.
Experiment with light
Natural lighting or studio lighting? It depends on your product type.
Studio lighting requires sets of equipment. You can have full control of light, color combination, and temperature in the studio.
On the other hand, natural lighting is quite challenging. You need to short out the perfect time to take a picture. If your product is meant to be used outdoors, natural lighting can be beneficial.
You can try both types of lighting to find out the accurate combination. To do that you need to check several light positions and color combinations. But it will be great for your work.
Easy way to add custom lights to your images without photoshop
Take high-resolution images
A high-resolution image provides more detail to the image.
Consumers like to see detailed information on packshot. A low-resolution image can damage consumers’ impression of the product.
Also, a high-resolution image provides a sharper and clearer image.
Also, try to maintain the standard resolution after the editing work is done.
Because sometimes the resolution decreases when we edit an image. You can avoid this problem if you will use professional image editing software and save the edited file properly.
Take different angles
Take a variety of images from different angles. Consumers are interested in seeing more images of the product from different angles.
It makes consumers consider buying a product.
You need to choose the best images to publish to attract more customers. Using different angles helps to understand the product quality also.
So, the customers will be satisfied if you use this kind of technique.
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Use a tripod
Tripod may not seem necessary but it’s important to capture the image in a steady mode.
It can be more effective while capturing an image at a low shutter speed.
Using a tripod can provide more flexibility to the whole system.
You have to remain stable when you go to capture some photographs.
Tripod will help you to capture the images from different angles also. But using a tripod is up to you. Because some people don’t like to use it.
Know your colors
A consumer takes less than 90 seconds to decide on a product.
That means you have to convince a potential consumer within 90 seconds. So, consumers will make a first impression by seeing the color of your product.
80% of people think that color helps increase brand recognition. So, think about the color you are using in your packshot.
- Easy Steps To Understand The Importance Of Color Correction
- How to Capture Consumer Attention in 90 Seconds
Use professional image editing software
Using editing software is the most crucial part of packshot photography. To use editing software, you should learn about editing software first.
Color, light, and sharpness can be adjusted through editing software.
While using editing software, beware of your product color. Product color and packshot color need to be the same.
otherwise, it can affect your sales. Using Photoshop can be a great decision for you.
if you’re using your smartphone for editing then here’s a list of 7 Crazy Photo Editing Apps.
Experiment with your image
You have to be creative with your image. Trying something different can make your packshot more appealing to consumers.
It may increase your brand recognition from the competition.
Simple product images can make your brand unique. So, always do some experiments with the images. It is not a waste of time.
Final Words
Packshot photography is very crucial to the rise of eCommerce.
Ecommerce is growing faster than ever, and the value of packshot is rising day by day.
Creating creative images for business is a new market challenge, and you need to be prepared for those challenges.
If you want to be ahead of the competition, you need to be focused on your packshot photography.
Hope you have understood the ways to get better at this photography.
Have a nice day!
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