Earlier photography was not an industry as such and didn’t pay well either, to be honest getting into photography and earning well took a lot of time and effort.
Today internet has made everything a hell of a lot easier. You can get everything you want on the internet.
One of the main aspects that led to the growth of the photography industry is the introduction of social media.
Social Media is one of the most critical aspects of today’s time. Using social media a photographer can showcase his/her work and earn money as well.
It has essentially given a platform to any kind of artist to present their art for the world to see and help them gain a larger audience than they ever could before social media.
There are several social media applications out there but Instagram is one of the favorite social media apps to date.
Instagram is a relatively new social media app. It has gained a lot of traction in the last few years.
It works as a medium for a lot of amateurs and photography enthusiasts as well as professional photographers to present their work and earn money for it.
You can not only exhibit your work but also earn a lot of money through these pictures on Instagram.
Out of the 1 billion active users, there are a lot of these users who use Instagram to earn money.
I know that the question that pops into your head after reading this is “How is it possible to earn money from Instagram?”
Well, the answer to your question is quite simple, the same as you warm on YouTube.
To earn money through Instagram (in 2023) the most important factors involve engagement and followers.
There is a specific amount of money that is set for a specific amount of following a person has.
One of the most essential questions about earning money from Instagram is the one mentioned below…
Why is Instagram better for making money?
Instagram is way better for making money online than any other app out there. There are a lot of ways in which it is easier to earn money using Instagram.
There is no compulsion or need to use any kind of equipment while shooting with Instagram. The content can be in any format whether it be reels, memes, pictures, and all.
There are only three things required to make money from Instagram which is reach, influence, and engaged followers.
There are a lot of brands out there that pay Instagramers for a shoutout or a video. The only reason businesses pay money to Instagram users is the exposure to the audiences they receive in return.
These Instagram users provide a lot of exposure and more precisely to a particular target audience.
Some brands don’t even believe in advertising like all the other brands on posters and everything they just pay Instagrammers to advertise their products.
For it to be worth their time, these brands are only interested in influencers with a larger audience. The bigger the audience, the more money they can make and more the publicity the brand can get.
Making money with Instagram (The Begining)
If you only have a few hundred Instagram followers, to begin with then your potential audience size is low.
With such a small sample space, your content doesn’t get seen by lots of people, let alone drive sales to your or a brand’s products.
To get started, you need at least a few thousand followers to make money.
Now the last factor that is required to make money through Instagram is an engaged following.
Even if you have the numbers there is no use if the audience is not engaged. The problem is, if everyone is cold to your posts, they probably aren’t likely to buy anything you promote.
even if you only have 1,000 followers and they’re actively engaging with your posts, the potential to make money is there. It means brands want to invest in you because of the profitable actions you can drive through your account.
On the other hand, if you have a million followers but none or next to none are engaging with your post or stories there is no use for brands to invest in you.
All three factors i.e. reach, influence, and engaged following play an essential role in our earnings through Instagram.
Hence if you want to earn a lot of money through Instagram you need to work on all these three aspects of your account.
7 Real Ways To Make Money With Instagram In 2023
Now there are many different ways you can earn money through Instagram but some of the most popular ways to do so are listed below.
- Get paid for sponsored posts
- Promote affiliate links
- Start an Instagram shop
- More content, More Money
- Become an Instagram coach
- Advertise your brand
- Teaching your audience
now let’s discuss each way in detail with proper examples to earn money with Instagram…
Get paid for sponsored posts
If you have enough followers and some genuine users then this is one of the best options to earn money using Instagram.
Have you ever seen those advertisements with famous movie stars in them? These advertisements are a part of a marketing strategy.
These brands use the celebrity to earn the trust of their fans and make them believe in their product too.
This same strategy is used with Instagram influencers. They are paid to promote a product, but the condition is that they should believe in the product.
If the person promoting the product doesn’t even believe it then how will his/her followers?
Also, another fair warning for all influencers is never to pursue too many sponsored posts it can deter your audience and lead to a loss of trust in your brand.
You don’t need to have thousands of likes or something to get a sponsored post but you only need to be attracting hundreds of likes and decent engagement.
Read this quick guide to do better advertising using Instagram.
Promote affiliate links
Affiliated links are similar to sponsored posts there is just a slight difference.
The only difference is that for sponsored posts you get money for the post but in the case of affiliated links you get a commission for the products or services your followers buy.
Both situations have pros and cons to them naturally. Sponsored posts are easy money while affiliated links need a lot of research as well as choosing the right one.
One of the cons of affiliated links with Instagram is that Instagram does not allow clickable links anywhere except your bio.
Hence the only way is to use Promo codes to promote the product or services. You can add these promo codes to either story or even posts.
Start an Instagram shop
The most established way of earning money through Instagram is starting up an Instagram shop ( please believe me !!!).
You can use Instagram as a medium for your business, promote your product and services through Instagram and increase your sales.
Or you can insist the customers share their satisfying reviews of your product or services on their stories or posts. This way you can increase customers.
This method to earn money through Instagram requires more patience than all the others. It requires building a loyal audience first and then only you can monetize on them.
More content, More Money
Photo by Firmbee.com on Unsplash
Like YouTube, you can easily earn money through your content on Instagram. There are many types of content on Instagram as well.
Some of these include reels, videos, images, and posts and you can even promote something by going live on Instagram.
There is no shortage of ways to earn money through content on Instagram you just need to know how to do it.
as recently reels are very popular content on Instagram to gain some real reach and followers.
so you can create some amazing reels based on your topic and gain some good followers or you can even sell your own product to get some genuine customers.
Become an Instagram coach
When you make money through Instagram you can do good by sharing that knowledge and helping others do the same.
Photo by sydney Rae on Unsplash
Another way of becoming an Instagram coach is that you start teaching and uploading videos on how to gain more followers, which type of content to post, and everything.
This can help you earn money and help your followers with the information that you upload. It’s a win-win situation for both parties.
you can even create an udemy course or a free youtube playlist so that way you can gain a real audience and earn money.
Advertise your brand
As mentioned earlier in this article above in order to earn money from Instagram you need to have a number of followers.
The minimum amount of followers that brands even consider is 3000 and the influencer must have a high engagement rate.
Even if you are considering starting your own Instagram business, you need followers.
Now to increase your followers you need to advertise your brand through other mediums.
you can use Facebook ads (one of the best options if you know how to run ad campaigns) to reach your potential followers.
Teaching your audience
Other than promoting services and products or selling products or services there is one more option which is selling info products.
Info products are not that popular on Instagram.
The basic concept behind it is that if your Instagram account teaches your audience how to do something, whether that’s learning a foreign language, practicing yoga, or woodworking.
You can create a premium info product that you can sell for upwards. You can set the price as you see fit.
This way your followers will learn a new skill at the click of their finger without much thought. This option does not have as much scope as the others but still, you can earn with this too.
- Easy guide to sell your product on Instagram
FAQ About Earning Money With Instagram
Now Some of the most asked questions about earning money with Instagram are answered below…
Q1. Which device to choose To capture Instagram photos? DSLR or smartphone?
To be honest the device you choose does not play that big of a role as long as the quality of your content is good.
Whether it be DSLR or smartphone the only thing that matter is the product or services you are promoting.
It just depends on you whether you have a DSLR available or not. If you don’t have a DSLR and you are just starting don’t spend a lot on a camera.
for example, if you’re a photographer and you’re doing a product shoot then for better quality you might need a good camera.
Q2. How many followers are required to make money on Instagram?
The number of followers to make money on Instagram may differ on the basis through which basis you do so.
The options are endless but some of them include, sponsored posts, affiliated links, and others.
As per the current stats, the minimum number of followers to do any of the above is 3000 followers and they should also be engaging.
Q3. How much money can I make as an influencer using Instagram?
The amount of money you earn may differ on many factors.
These factors include your experience, followers, the brands that approach you, and how frequently you upload content and there are many more such factors.
On the factors mentioned above and the ones that are not mentioned above some influencers earn about 2000-3000 rupees per month while some earn lakhs per post.
Q4. Can I make money by running ads or reels on Instagram?
Yes, you can most certainly earn money by running advertisements and reels on Instagram.
The only thing that matters is whether they are sponsored or affiliated.
The difference between both of them is mentioned in the article above.
- Pro ways to create Instagram Reels
Conclusion
In today’s world, social media is an important and famous thing. Instagram is one of the most influential social media out there.
People are judged today based on the number of followers they have on Instagram.
People post every little thing on their stories today, they show everything they are doing, everywhere they go, you can know everything about a person from their Instagram stories today.
Well if we can use Instagram for all these purposes why can’t we earn money through it? There are a lot of ways to do so.
There are a lot of small businesses and even some large brands that use Instagram as a way to advertise and grow their brand.
You can even find businesses of every kind on Instagram whether it be food or jewelry. You can find everything on Instagram to buy for yourself.
If you want to earn money through Instagram you will need an engaging audience. A trusty worthy and engaging audience is what will attract various brands toward you.
There are so many potential opportunities available on Instagram you just need to know how to monetize them.
There are 7 ways to earn through Instagram in 2023 mentioned in the above article, there are other ways too but these 7 are the most established ways.
Hope this article helps….
Read more
- 5 Crazy Tips To Post High-Quality Instagram Images with ease
- 9 Simplest Ways To Grow Instagram Accounts Fast and Organically
- 7 Crazy Photo Editing Apps You Need To Know To Grow Your Instagram
- Easy steps to capture better Instagram photos
